Adflex Communications Co., Ltd. (headquartered in Minato-ku, Tokyo; President and CEO: Haruhiko Kuwabata; hereinafter referred to as Adflex) has signed a partner agreement with Lytics, which provides AI-based CDP (Customer Data Platform), headquartered in Oregon, USA, CEO: James McDermott, hereinafter referred to as Lytics.
With the growing importance of data management in the marketplace, such as customer understanding and personalization, the CDP, which centrally manages a variety of customer information, is getting attention. The development of data linkages and CDP-related tools has made it easier to introduce CDP than before.
On the other hand, strategic design parts such as “Who we should be targeting?” are available because of marketers’ knowledge and resource reliance, but it is still difficult to analyze large amounts of data and create individual scenarios.
Lytics makes it easier to run accurate marketing PDCA by analyzing user insights and behaviors, controlling optimal segment and discovery, and optimal customer communication.
■About Lytics
Lytics, the real-time customer data platform (CDP), helps organizations create a single view of their customers. Organizations can unify data and surface insights in order for marketers to deliver and automate a personalized journey based on customer behavior and preferences to improve overall efficiency and drive growth.
Lytics enables some of the most innovative brands including Nestlé Purina, The Economist, AEG, Atlassian, and Yamaha. Headquartered in Portland, Oregon, Lytics is led by marketing and technology veterans who’ve held leadership positions at Webtrends, Airship, Tripwire, and Puppet. Lytics is backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners, and EPIC Ventures.
■About Adflex
With AI x Consulting as our strength, we support client companies in resolving their problems and expanding their businesses by using service products tailored to a variety of applications in the digital marketing field. As a business partner, we will contribute to the expansion of our business by incorporating the AI Personalization Platform and CDP for the first time in Japan.
Adflex will continue to strengthen its knowledge of AI and machine learning in digital media, expand optimal AI solution services to address marketing issues and provide new value to the world.
