Our Executive Director Yuto Takahashi will give a presentation at 「FINANCE FORUM ~sophisticating digital marketing in the finance sector~」(Organiser: Seminar Info Co.,Ltd. ) on Thursday, 9th July 2020.
He will talk about examples of how AI solutions can be used in digital marketing and how to practice them under the theme “Digital Strategies for finance in post-coronavirus era”.
Details
Date: Thursday, 9th July 2020 1pm-5:30pm (registration starts at 12:30pm)
Eligible participants
- Managers and directors of banks, securities, insurance, credit card companies etc.
- Those who are in main sections of business planning, sales planning, system planning etc.
- Those who are in major marketing sections of marketing, advertising, promotion and web etc.
Entry: Please chose from following options
- In the venue: JA Kyosai Building Conference Hall (Chiyoda-ku, Hirakawa-cho)
- On live streaming: On your PC
Capacity: 300 people (pre-registered system) *up to 50 people in the venue
Fee: Free
Summary
As spread of 5G technology continues, customer needs and consumer behavior will become more diverse from 2020 onwards. The finance industry needs to be able to continue to enhance sustainable management, improvement of profitability, and digitalisation, and it is also important to develop optimal strategies by utilizing AI/IoT, big data, etc. In this forum, the speakers will introduce the latest examples of financial marketing by Mizuho Bank and SoftBank. Through these series of lectures by leading companies, we hope to help finance sectors needs in their digital marketing.
Please refer to
~Sophisticating digital marketing in the finance sector~
Presentation details
Speaker : Executive Director Yuto Takahashi
Date: Thursday 9th July, 2020 1:40pm-2:20pm
「What is the Financial Digital Strategy in the Post-Corna Era? Consider from the case of AI x data utilization」
Due to Coronavirus, more corporate activities have been online and in the post-coronavirus era, effective marketing and the use of data will be key points. Furthermore, in order to correspond to a radically changing society, it is inevitable to introduce AI, which enables high-precision analysis with processing ability beyond what humans can do. We at Adflex communications, have many finance clients, and we will introduce examples of how to use AI solutions in the digital marketing field along with practical methods.
