Date: Friday, February 8, 2019 10:00-12:00 (Open at 9:30)
Capacity: 70 people
Venue: InterContinental Hotel Osaka
A successful seminar held in Tokyo with more than 100 attendees will also be held in Osaka.
The conventional Google AdWords has been changed to “Google Ads” as a newer advertising solution. Google Ads is a tool to approach your customers through various advertising such as search ads or display ads. However, we often hear that people say; they hesitate to start using Google Ads because it seems difficult, they cannot use its all functions properly, they don’t see many improvements in the effect of their advertising with it, and they don’t know how to use it effectively to approach their customers.
This seminar targets people in charge of operating online advertising in a marketing department or a business planning and development department. We will explain major key topics relating to Google Ads that you should know, utilization examples, and recent trends in order to increase your profit and expand your business by using Google Ads more effectively.
You will receive special privileges (gifts, discounts, etc.) if you also stay for an individual consultation. We have invited Mr. Kujo of the Starategic Partner Manager Channel Sales at Google Japan G.K. as a guest lecturer. Using World Expo 2025 in Osaka as incentive, if you are considering to use digital advertising as a hook to further expand your business, please attend our seminar with your associates.
Start of reception
About the three “A”s for achieving innovation in digital marketing strategy
What are the three “A”s?
Utilization of Audience data
Automation of bidding, etc.
Importance of Attribution analysis
Mr. Kujo will give a lecture about the importance of the three “A”s to think outside of the conventional planning of digital marketing strategies and maximize the effects of Google Ads. Also, he will explain the points you should know when starting and operating Google Ads in the future.
Lecturer: Mr. Hikoketsu Kujo, Strategic partner Manager
Channel Sales , Google Japan G.K.
A former marketing employee in a foreign-owned insurance company will explain case studies of AI utilization and the three important points for expanding your business using online advertising
Based on his extensive experience in introducing AI tools to many clients, including customer companies listed on the First Section of the TSE, the lecturer will introduce AI tools having truly high cost-performance, methods for business planning or media planning after adopting AI tools, and the major issues to be considered.
The lecturer has experience in mass/owned media and online advertising as a business owner. Based on this experience, he will talk frankly about how the person in charge should assess advertising agencies for each mission and how they separate their company’s advertising operation from that of the agency. He well understands these topics based on his many years as a business owner.
Lecturer: Mr. Yuto Takahashi, General manager
Marketing AI Division, adflex communications, Inc.
Individual consultation (people with a reservation have priority) * With special gifts and discount *
We will offer advice on opening your accounts or improving your advertising operation.
We can also roughly diagnose how much your advertising could improve with an AI tool and show you possible improved performance by specific values on the spot (for free).
February 8, 2019 (Friday) 10:00-12:00 (Reception starts at 9:30)
People in charge of operating online advertising in a marketing/corporate planning department
Capacity and Fee
Capacity: 70 people
Free of charge
* We will ask you for a business card. Please have it ready at the reception desk.
adflex communications, Inc.
Secretariat of seminars
* Due to the size of the venue, when the number of applicants exceeds the quota, attendees will be selected by lottery.
* Please understand that our competitors are not allowed to participate.
We ask for your cooperation on the following:
· There will be an intermission between Part 1 and Part 2. Please use only the designated restrooms and break rooms.